OKI Data Americas, headquartered in Mount Laurel, NJ, USA, has announced a strategic alliance with Mark Andy to increase availability of short run digital color label printing systems in the US beginning immediately. As part of this relationship, OKI Data – through its proColor division – will collaborate on the development and distribution of digital color label printers to converters as well as those within the graphic arts and production market.

The partnership draws on Mark Andy’s role as a global supplier of printing equipment and the company’s extensive customer base, as well as OKI Data’s expertise in the development and marketing of printing technologies. The strategic alliance between OKI Data and Mark Andy will enhance the delivery of such technologies to the marketplace.

“For more than 130 years, OKI has been synonymous with printing innovation. OKI Data has a rich history in delivering new and cost-effective printing technologies to the global marketplace,” says Rich Egert, general manager of the Strategic Technology Provider Business Group for OKI Data Americas. “The OKI Data Americas and Mark Andy partnership capitalizes upon both parties’ core competencies and represents a tactical approach for the provision of short run digital color printing solutions to the graphic arts and production market.”

According to Jeff Feltz, director of new business development for Mark Andy Inc., “One of Mark Andy’s primary goals is to provide the right tools and solutions to converters, offering various functional and value-based options – regardless of printing technology – for label printers to meet their immediate and long-term business goals. OKI Data Americas is the right partner for us, working together to supply effective solutions at every run length.”

For Mark Andy, the digital color label printer is specifically positioned for converters seeking an economical, responsive and productive option for short run, high quality labels.

The OKI proColor Series is a printer delivering professional, production-quality color output and color accuracy powered by embedded EFI Fiery and Pantone support on select models. Different products and configurations offer specialized media flexibility including envelopes, continuous feed and variable data.

Most of OKI Data’s color printing systems feature Single Pass Color as well as proprietary digital LED and HD Color technologies. These technologies allow OKI Data Americas to manufacture products that require fewer moving parts for increased reliability and outstanding color output quality.